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Beauty Without Cruelty

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Founded in England in 1963, Beauty Without Cruelty is based on the idea of animal free beauty products. They produce only products not tested on animals and are completely vegetarian, meaning no animal bi-products either we assume. One founder, Katherine Long died, but in 1989, despite this event, these products were introduced in the United States. Through these years, they have stayed true to their vegetarian roots. They were passionate about animal protection before it was a fashion statement, which is something that truly impresses us about this company.

Price: varies

Product Details:

Beauty Without Cruelty provides a number of products including foundations, concealers, eye color, lip color, cheek color, eye pencils, lip pencils, mascara, nail polishes, tinted moisturizers, powders, cleansers, moisturizers, toners, Vitamin C products, sun care, and eye make up removers, all with varying ingredients lists. But their main ingredients seem to be vitamin C, alpha hydroxy acids, and CoQ10 in many products. However, they suggest certain products for different skin types.
However, there is no mention of collagen or elastin growth or benefits, and full ingredients lists on each product are not provided. There are some ingredients that have great antioxidant benefits, but not those with actual anti aging benefits. We would prefer to see peptides, which come from labs and human skin, not from the standard animals one might think of as well as DMAE.

Overall Impression of Beauty Wthout Cruelty:

The basic premise behind Beauty Without Cruelty is truly an amazing one, especially with how early they started. We admire many of their ethics and ideals. However, admiring a product’s ideals does not mean that we would buy it for wrinkle care. If you are looking for a vegetarian or vegan foundation or other make up, Beauty Without Cruelty is definitely one to consider. But if you are looking for a serious wrinkle treatment, there are those such as Prototype #37-C that are made purely out of elements found naturally in the human body, and they are not tested on animals.

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