Founded in England in 1963, Beauty Without Cruelty is based on the idea of creating and using animal-free beauty products. Manufacturers claim to produce formulas that completely vegetarian -no need to worry about the use of animal bi-products, ingredients, or testing (or so we assume). As an added bonus, Beauty Without Cruelty manufacturers claim that such formulas can be safely used by a wide variety of skin types.
Although one of its founders Katherine Long died in 1989, Beauty Without Cruelty was still introduced into the United States and was widely received by consumers for its high standards. Over the past few years, Beauty Without Cruelty has stayed true to its vegetarian roots, remaining passionate about animal protection long before it had become a fashion statement, which is something that truly impresses us about this company.
Beauty Without Cruelty provides a number of products including foundations, concealers, eye color, lip color, cheek color, eye pencils, lip pencils, mascara, nail polishes, tinted moisturizers, powders, cleansers, moisturizers, toners, Vitamin C products, sun care, and eye make up removers, all with varying ingredients lists. However, their most popular formulas tend to rely on the use of vitamin C, alpha hydroxy acids, and CoQ10 to improve overall skin tone, texture, and appearance.
Unfortunately, manufacturers fail to provide consumers with adequate information as to whether or not their formulas are designed to stimulate the production of collagen or elastin, making us wonder if these products are as powerful as they claim or simply glorified moisturizers. Complete or comprehensive ingredient lists on each product are not provided on the company’s website.
Despite this lack of information, from what we can gather, Beauty Without Cruelty does contain some great antioxidants, which are especially useful for cleansing the skin of harmful toxins, but sadly, they do little to reduce the signs of aging. As a whole, we would prefer to see products that include DMAE and peptides, which come from labs and human skin, but Beauty Without Cruelty is severely lacking in this regard.
Overall Impression of Beauty Wthout Cruelty:
The basic premise behind Beauty Without Cruelty is truly an amazing one, especially with how early they started. We admire many of their ethics and ideals. However, admiring a product’s ideals does not mean that we would buy it for wrinkle care. If you are looking for a vegetarian or vegan foundation or other make up, Beauty Without Cruelty is definitely one to consider. On the other hand, if you are looking for a serious wrinkle treatment, there are those such as Prototype #37-C that are made purely out of elements found naturally in the human body, and they are not tested on animals.